Dialectify needed a complete app experience designed from onboarding through course consumption to subscription -- the kind of end-to-end product thinking that's easy to promise and hard to deliver coherently across a dozen distinct screens with different jobs.
We designed the full user journey as one continuous decision rather than a set of separate screens -- onboarding earns trust, the course experience earns attention, the subscription screen earns commitment, and each was built to hand off cleanly to the next.
We made the onboarding ask for almost nothing before showing value.
Ed-tech onboarding usually front-loads account creation and preference forms before the user has seen anything worth the effort. We inverted that -- a taste of the course content comes first, and the account details are collected only once the user has a reason to want to keep it.
What we rejected: Ed-tech onboarding usually front-loads account creation and preference forms before the user has seen anything worth the effort. We inverted that -- a taste of the course content comes first, and the account details are collected only once the user has a reason to want to keep it.
We built the subscription screen around a single clear comparison, not a feature matrix.
Subscription screens routinely try to justify price with an exhaustive feature list that nobody reads. We reduced it to the one comparison that actually matters to a learner: free access versus everything unlocked, stated in plain outcomes rather than feature names.
What we rejected: A full tiered pricing table with three plans and a feature checklist. Standard SaaS convention, but it asks a learner to do pricing-strategy homework instead of making an obvious decision.
The subscription screen went through four full revisions before we landed on the single-comparison approach -- our first instinct was to prove thoroughness with a detailed feature matrix, and it took user testing to show that thoroughness was reading as friction.
